World Tourism Day (WTD) is held annually on 27 September and is a celebration established since 1980 by the General Assembly of the World Tourism Organization.
Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.
To celebrate this important day and with the idea of tourism as a catalyst for change, the Tourism Secretariat of Querétaro, year after year during the month of September, launches campaigns that encourage the enjoyment of the tourist attractions of the State.
As part of the campaigns, in addition to dissemination in traditional media, we develop a urban campaign expression to get in touch with citizens inviting them to discover some of the many attractions of the territory such the Route of Art, Cheese and Wine and the Sierra Gorda.
Design & Comunication- Mariana Aguilar Padilla
